Kartell by Laufen: anteprima Salone del mobile 2013

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Kartell by Laufen è il progetto completo per il bagno che fa il suo esordio all’ISH di Francoforte per poi approdare al pubblico internazionale del Salone del Mobile 2013 dove sarà presentato nel flagship store Kartell.Il Bagno Kartell by Laufen è un progetto completo ed integrato, che nasce dall’impronta ispiratrice del design di Kartell, che, sotto la progettualità interpretativa di Ludovica+Roberto Palomba, si sono uniti all’innovazione di Laufen dando origine a una collezione che si pone sul mercato della desiderabilità e della seduzione con grande capacità persuasiva. Il bagno Kartell by Laufen è un ecosistema interconnesso dove lavabi, sanitari, rubinetterie, contenitori, piatti doccia, vasche, luci e accessori convivono all’insegna della massima flessibilità, mutando aspetto per venire incontro a esigenze di gusto trasversali; le trasparenze vitree del policarbonato di ultima generazione e gli spigoli secchi del lavabo totemico da terra attrarranno chi ama ambienti minimal, le plastiche ambrate, la morbidezza rotonda del lavabo, la vasca con l’acqua a sfioro sedurrà invece un pubblico più incline al decoro, al gioco. La geometria dei pezzi in ceramica si stempera nella leggerezza variopinta degli elementi in plastica. Reinventata la palette, accantonati i colori primari, emergono le tinte delle terre, gli aranci delle sabbie, i blu siderali, i bianchi caldi che virano al giallo e quelli freddi che migrano nell’azzurro.

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Nel nuovo bagno Kartell by Laufen viene introdotta la nuova rivoluzionaria SaphirKeramik, un materiale che consente performance progettuali fino ad oggi impensabili. Raggio di curvatura degli angoli fino ad 1-2 millimetri per lavabi sottili come lame, di una leggerezza estrema non solo visiva ma effettiva, SaphirKeramik è un materiale che pesa la metà della normale ceramica che non si scalfisce, resiste agli urti, agli agenti chimici dei detergenti, al calcare. “Il bagno sta diventando progressivamente e in modo preponderante il rifugio dell’immaginario domestico delle persone, che ricercano il benessere accompagnato a un design funzionale e poetico al tempo stesso. In questo progetto si respira tutto il profumo dell’identità ispiratrice di Kartell, immediatamente riconoscibile nella sua espressione estetica. Sono, quindi, entusiasta di intraprendere una nuova sfida e di avviare questo importante progetto industriale con Laufen. Molte sono le similitudini che accomunano i nostri due DNA, che hanno consentito la realizzazione di una collezione in grado di esprimere tutta l’essenza del design emozionale italiano unito alla precisione della tradizione svizzera” ha spiegato Claudio Luti, presidente Kartell. “Kartell by Laufen è un progetto concreto che risponde ad una logica industriale. Prodotti di alto design nati per essere distribuiti nei cinque continenti. Una partnership d’eccezione quella con Kartell. Avremmo potuto fare complementi d’arredo sfruttando le capacità espressive della plastica con altri partner. Ma abbiamo voluto il migliore” ha aggiunto Alberto Magrans, Senior Managing Director Laufen. “Un progetto architettonico, che parla un nuovo linguaggio. Innovativo, ricco di emozione, trasparenza e colore. Il Bagno Kartell by Laufen è la sintesi del lavoro che abbiamo fatto in questi anni nel mondo del bagno e rappresenta un importante passo avanti in questo settore” hanno dichiarato Ludovica e Roberto Palomba, designer.

Aziende: Laufen , Kartell

Designer: Ludovica+ Roberto Palomba

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93 thoughts on “Kartell by Laufen: anteprima Salone del mobile 2013

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